IN-STORE & TRADE MARKETING

In the store, everything must be built around a single question. How can we be above the competition on the shelf? And this question has, of course, only one answer. Through targeted actions, specially designed for each product and each retailer, created to increase sales and generate long-term loyalty. And the TAG team knows this and comes prepared with a wide range of creative services, from concept to production and implementation.

SHOPPER MARKETING

While main communication campaigns try to convince people outside the stores, we do things differently. Because 70% of all purchasing decisions are made on the aisle, we know how important it is to know shopper insights, we know what a consumer journey looks like, we know when a one-off sampling initiative or a national campaign should be needed. And all this knowledge is at your disposal.

EVENT
MARKETING

Why only have an activation, a stand, or a corner when you can have an experience?

A totally unique and specially designed event produced and implemented in-house by TAG. An event designed top-down to be perfectly suited to the target and the brand. With a concept and a roll-out based on years of experience and hundreds of successful experiences.

We conquer the weekend together

The weekend. There is no word with more promise behind it. Everything happens on the weekend. On the weekends there are minus percentages and extra products. Sampling stands and promoters appear on weekends. On the weekend you see offers over offers and promotions over promotions and all the brands that would promise you that their product is better than the one on the left or right.

There are fierce battles over the weekend for one thing.

The final decision of the buyer.

THE WEEKEND IS A BATTLEFIELD

That’s why your brand needs to conquer it.

And this battle is decided in the store.

That’s where we come in!

Trade Activation Group is an agency that offers in-store promotion, trade and shopper marketing services. Everything based on a simple belief.

HOW NOT TO

In over 30 years of accumulated experience, we have discovered what should not be done.

Therefore, we know “HOW NOT TO” is in order to offer “HOW TO”.

To be able to come up with transparent solutions and honest offers that solve not only the challenges in the brief, but also those in real life.

So, choose “YES” and win the battle of brands every weekend.

Direct-to-consumer activations for JTI at the biggest festivals in Romania

CHALLENGE:   JTI aimed to enhance brand visibility and engagement at large-scale music festivals like UNTOLD, Nostalgia and Neversea. With a highly dynamic festival environment and diverse audiences, the challenge was creating meaningful interactions that authentically and engagingly introduced festival-goers to the JTI experience.

SOLUTION: We implemented a direct and personalized approach to brand promotions by engaging over 100 brand ambassadors in more than 10 activations and sampling strategies at the festival. This allowed us to connect with attendees on-site and create opportunities for them to experience the brand firsthand. By interacting with consumers in this vibrant festival environment, JTI ambassadors introduced them to the unique JTI experience, reinforcing brand identity and fostering a deeper connection in an engaging and energetic setting.

One-to-one experiences at national level for Sobranie, Winston & Camel

  • over 100.000 hours activated in daily 1-to-1 consumer experiences since 2023 [every week, since March 2023 and counting]
  • over 10 Big Events attended with a field team of over 50 promoters & 150.000 success contacts from festivals
  • over 1.000.000 success contacts from 1-2-1 activities 
  • over 100 Brand Ambassadors performing in all big cities in Romania
  • over 100 small & medium events

BTL experience at the seaside for Maxbet’s VIP players

CHALLENGE: Maxbet wanted to reach more potential VIP customers in an impactful way, that makes them want to access Maxbet.ro and play. A creative experience that makes Maxbet their number 1 choice.

SOLUTION: We developed an interactive direct-to-consumer experience that took place in Mamaia Nord, near the premium clubs frequented by our target. Our trained team of Maxbet cheerleaders caught everyone’s attention. They offered to potential customers Maxbet giveaways that lead to the site, everything happening in a celebratory cheerful way. We had personalised Maxbet flags, personalised Maxbet bikes and we brought positive vibes and all smiles to everyone that met us that evening.

From creative concept, activation idea, mechanics, hostess & team leader recruitment, training, outfits (proposal, production, cleaning), giveaway proposal & handling, local authorization, project management, logistics, to acquisitions, everything handled by us.

Lidl at ParentED Fest – biggest parenting event in Romania

CHALLENGE: Lidl  became the strategic partner for the biggest parenting festival in Romania – ParentED Fest. With over 1000 participants expected, Lidl brands – Lupilu and Piata Lidl – want to deliver memorable experiences.

SOLUTION: We designed and produced custom activation stands tailored to each brand, seamlessly integrating engaging prize-winning activities such as a digital quiz featuring parenting-themed questions. With Piata Lidl we made sure participants are hydrated with our freshly squeezed orange juice served in personalised bottles offered at out vibrant fresh bar brimming with an assortment of fruits.

SINSAY store openings

In charge of opening over 40 Sinsay stores all over Romania [ Constanta, Turnu Magurele, Slatina, Suceava, Braila, Bucuresti, Comanesti, Iasi, Voluntai etc], marking the moment with direct mailing prior to the event, implementing dedicated kids area & brand activations, DJ in store, mascots, clown, face painters, in store cocktail bar, personalized photo wall etc.

Creative instore POSMs

 We specialize in crafting innovative and creative POSM solutions for in-store environments. From conceptualizing original ideas to designing, producing, and implementing them, we manage the entire process, ensuring each element aligns with your brand and captivates shoppers effectively.

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check out some of our thinking

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0 30

YEARS OF EXPERIENCE
IN THE FIELD

+
0 200

PROMOTERS
FOR ACTIVATIONS PER YEAR

+
0 5000

SQUARE METERS
OF EXPERIENCES PER YEAR

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